Modeling Choice Interdependence in a Social Network

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Modeling Choice Interdependence in a Social Network

The paper is based on the first author's dissertation. We thank Stefan Witwicki for his assistance in JAVA and Flash programming to facilitate our data collection process. We thank Natasha Zhang Foutz for great comments for our paper. Finally, we thank the review team for providing us with valuable comments and directions for the paper.

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ژورنال

عنوان ژورنال: Marketing Science

سال: 2013

ISSN: 0732-2399,1526-548X

DOI: 10.1287/mksc.2013.0811